Esquire E-Commerce Site CLAD Shutting Down

Launched in November 2011 as a partnership with J.C. Penney, CLAD, an e-commerce website curated by Esquire, is shutting down, reports Folio:.

A J.C. Penney spokesperson told Folio:, “CLAD will cease operations effective April 27 in order to focus on the transformation of our core brand, jcpenney.”

CLAD was one of a few e-commerce initiatives from men’s magazines that aimed to capitalize on the merchandise that they reference, feature, and talk about. There’s GQ’s Park & Bond, a partnership with Gilt MAN, and Details joined with Net-A-Porter for MR PORTER.