ESPN The Mag Leads MPA’s Brand Audience Report

The mag has a total audience of 94 million.

ESPN The Magazine led the Association of Magazine Media’s (MPA) Brand Audience Report for 2015 with a total audience of 94 million.

The report measured magazines’ reach via print and digital editions, web, mobile web, video and social media.

People was the runner-up, with with an audience of 81.6 million. There was quite a drop off from there. The next closest brand was Better Homes and Gardens, with 49 million.

Allrecipes (46.6 million), AARP The Magazine (44.5 million), Forbes (44 million), Time (43.9 million), SI (37.1 million), National Geographic (37 million) and Cosmopolitan (32.1 million) round out the top 10. Below is the top 25.

Brand Audience Rankings YoY Averages December 2015_0 copy