ESPN Puts Mobile Out Of Its Misery

Mobile ESPN, the the network’s attempt at creating a cellphone company that never quite seemed to catch on with consumers, is set to shut down, hoping to “reinvent itself as a content partner of bigger wireless carriers,” according to the Wall Street Journal. Not surprising, since we’re probably the biggest Sportscenter watcher at mediabistro.com HQ and don’t know a single person who owns an ESPN phone.