ESPN PR Wants You to Know Its Ratings Are Just Fine
This summer, Fox apparently realized that Americans really like to watch sports.
Well, they did launch Fox Sports 1 on August 17, almost exactly a month after media watchers began discussing ESPN‘s 32% ratings drop. The idea was that, now that ESPN’s domination of the American sports market appeared to be receding, upstarts like FS1 could fill in the blanks.
ESPN’s PR team isn’t having any of that. In July they aggressively followed ratings reports by explaining that the decline was all due to a shorter NBA season (31 fewer games). We’re
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