Eric Schmidt Finally Explains How Google Works
The animated video that Google Executive Chairman Eric Schmidt shared on (of course) Google+ this morning is really a piece of content marketing promoting his new book How Google Works, written with the help of advisor/former SVP of Products Jonathan Rosenberg and Director of Executive Communications Alan Eagle.
A more appropriate title might be “How Business Works in the Age of Google.” Still, it’s a useful clip that reinforces some lessons crucial to both communications teams and their clients.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in