- Organization of issues on their websites.
- Twitter followers.
- Number of tweets.
- Facebook likes.
- New Facebook likes.
- Facebook people talking about this.
- Breadth of social media vehicles.
- Website daily unique visitors.
- Website daily page views.
- Website daily page views per visitor.
The top eight candidates performed as follows:
- Donald Trump, 75. Pros: Highly effective use of Twitter and Facebook; most tweets, followers and page likes of any candidate; noteworthy tweets clearly visible on website. Cons: Immigration is only item identified in issues section of website; could use more social media vehicles; website content is sparse.
- Bernie Sanders, 64. Pros: Position on issues clearly visible on website; drawing the most daily visitors and page views of any candidate; one of the few candidates to link website to Tumblr page. Cons: Could increase activity on Twitter and Instagram; social media efforts not translating into media coverage.
- Ben Carson, 59. Pros: Position on issues clearly visible on website; most new page likes of any candidate; effective Facebook campaign prior to candidacy inviting followers to post pictures of their children as the future of the U.S. Cons: Infrequent use of Twitter in reaching 500,000 followers; low number of daily web page views and page views per visitor; website “menu” button forces users to click multiple times to find content.
- Hillary Clinton, 52. Pros: Largest Twitter following of any candidate; launched candidacy on Twitter with over 3 million views and 100,000 retweets in the first hour; strong presence on Instagram. Cons: Infrequent use of Twitter to reach over 4 million followers; website not attracting enough daily visitors for a front-runner; Facebook following is equal to or less than other GOP candidates polling lower.
- Marco Rubio, 49. Pros: Broad range of issues easily identifiable on website; strong breadth of social media using platforms including Twitter, Facebook, Flipboard, Tumblr, Google+, Pinterest, Vimeo, Flickr and Snapchat. Cons: Website lacks organization, causing visitors to endlessly scroll to find content; low volume of new page likes on Facebook; minimal daily unique visitors on website.
- Ted Cruz, 37. Pros: Rivals Trump in tweet volume; website visitors can email issues of concern directly through “What Matters to You Most” section; uses Periscope, allowing supporters to virtually attend events. Cons: Could not secure TedCruz.com; website has no clear issues section; very low website traffic.
- Carly Fiorina, 37. Pros: Voters can ask questions on her site and can view videos with responses to similar questions; has a solid and growing Twitter following; has emerged as the second-most-tweeted candidate and finished in the top four in a recent Thomson Reuters gauge of social sentiment after debates. Cons: There is some confusion between what website is hers and which one is for the PAC (www.carlyforpresident.com versus www.carlyforamerica.com); failed to register www.carlyfiornina.org, which someone is now using to show how many people she laid off as HP CEO; breadth of social media is limited to the basic four (Twitter, Facebook, YouTube, Instagram); tweet volume and Facebook new page likes are on the low end.
- Jeb Bush, 24. Pros: Integrated Twitter and Facebook functionality on website; fairly broad use of social media platforms; website allows easy sign up to volunteer or view locally tailored campaigns. Cons: No designated issues section on website; trails all candidates in Facebook popularity; low number of Twitter followers and lack of tweet activity.
Readers: How is your favorite candidate doing, according to EPiServer?
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