Epicurious has launched a new app that, as its name implies—Epicurious Recipes & Food Videos—places an emphasis on video.
“We believe that the future of recipes is video,” said Eric Gillin, Epicurious’ executive director and head of product for Condé’s Food Innovation Group, in a statement. “When you open Facebook, when you open Instagram, more people are learning to cook and getting inspiration for their next meal from food videos than ever before.”
The app debuts will 90 new recipe videos and 10 new series. There are shopping lists, holiday menus, cooking tips, recipe collections and more. Each day Recipes & Food Videos is updated with new content that Epicurious editor David Tamarkin hopes will make the app a must-have.
“We challenged ourselves to come up with a whole new way to think about food content,” explained Tamarkin. “Our goal is to give the reader what they want, when they need it – from the grocery aisle to the kitchen counter. The new app lets us do that better than ever before.”