It looks like Epic Meal Time has got some competition in the form of the Swedish Chef. No, not that Swedish Chef—we’re talking about a very un-Muppet-like bearded Swedish dude with an unusual proclivity for mayonnaise.
Regular Ordinary Swedish Meal Time (ROSMT) hit YouTube in January 2011. It was started by 24-year old Swedes Isak Anklew and Niclas Lundberg, who were inspired by Epic Meal Time and came up with the idea while hung over, preparing food on New Years Day. Anklew told The Local, Sweden’s news n English, “I knew Niclas from way back, and I knew he could freak out and it would come out great on film.” They shot their first episode, ‘Spaghetti Explosion,’ and it’s been uphill from there. Many of their videos have over 1 million views and the most viewed, ‘Meatball Massacre’ (seen below) has over 3.6 million.
According to The Local, ROSMT really took off with their third video, ‘Sidepork Pandemonium’, when they illustrated how to butter a pan with your face and feet. Fans also enjoy the fact that Lundberg, the bearded Swedish chef, eats a heaping spoonful of mayonnaise in every episode. Lundburg says, “I like mayonnaise so it’s really not a problem to eat a spoonful like that, but I wouldn’t eat a whole jar of it.”
Anklew and Lundberg’s Regular Ordinary Swedish Meal Time may not feature muppets, but they do have one thing in common with the original Swedish Chef—it’s really hard to understand what the heck they’re saying! That’s because Regular Ordinary Swedish Meal Time is in “Swenglish”—a mashup of mostly Swedish with a little bit of English thrown in for good measure. While some viewers have requested subtitles, Lundberg says, “We were strongly opposed to the idea of subtitles right from the start. Some even say it’s a lot funnier because they don’t understand a word of what we say. Swedish is kind of exotic in itself.”
Check out the ‘Catastrophic Crayfish’ episode of Regular Ordinary Swedish Meal Time below and let us know what you think. How does the sweded version stack up to the original Epic Meal Time?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.