E&P Vegas 2006: Marketing the Right Way

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… or as Neil Ashe of CNET puts it: “How you integrate matters.” The above picture is of his house, with a bunch of ads all around it. That, he said, is a misuse of “my space,” if you clutter it up horribly. Hear that, Rupert?

He also said CNET bit the editorial bullet and was willing to forego advertising from a major client upset about reviews of its tech products. Such reviews, and the ads surrounding them, are CNET’s bread and butter. Said, separately, Apple didn’t advertise on the site from the late ’90s until 2004, upset about reviews of its products, but now it’s back because it’s in the PC space and needs to reach the CNET audience.