E&P Vegas 2006: Marketing the Right Way
… or as Neil Ashe of CNET puts it: “How you integrate matters.” The above picture is of his house, with a bunch of ads all around it. That, he said, is a misuse of “my space,” if you clutter it up horribly. Hear that, Rupert?
He also said CNET bit the editorial bullet and was willing to forego advertising from a major client upset about reviews of its tech products. Such reviews, and the ads surrounding them, are CNET’s bread and butter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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