Entertainment Weekly's Managing Editor Discusses iPad App
Jess Cagel, Managing Editor of Entertainment Weekly, says in an Ad Age interview that EW‘s Must List iPad app is a hit with readers because it allows them to engage in an immediate and meaningful way.
The app is a digital version of the popular Must List, which features pop culture picks from the magazine’s editors. Cagle says that magazine staffers figured out quickly that the list was the best way to go when creating their iPad app:
We felt it was really critical to leverage the capabilities of the iPad, and that’s a primary reason we decided to launch with the Must List app.
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