Jess Cagle on Taking Entertainment Weekly to TV and Radio
How do you keep an established brand on its feet? For Entertainment Weekly managing editor Jess Cagle, it means launching a radio channel and a reality series. However, just because the mag is making forays into other media (not to mention EW.com’s 7 million-plus monthly uniques), doesn’t mean print is on the decline.
“The print magazine is still the spine of our brand,” Cagle told FishbowlLA’s Richard Horgan in the latest installment of Mediabistro’s So What Do You Do?.
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