Facebook Rolling Out Enhanced Page Post Targeting

Facebook page administrators will soon be able to target their posts by various criteria, with the feature reportedly rolled out to some pages already, a marketer who was briefed by a Facebook representative told sister blog Inside Facebook.

Facebook page administrators will soon be able to target their posts by various criteria, with the feature reportedly rolled out to some pages already, a marketer who was briefed by a Facebook representative told sister blog Inside Facebook.

The criteria apply only to the news feed, and all posts will remain visible on timeline, according to Inside Facebook, which posted the list of criteria:

  • Age
  • Gender
  • Interested in
  • Relationship status
  • Language
  • Education
  • Workplace
  • Location (country, state, city)

A member of a closed Facebook group for social marketers shared with TechCrunch the following information from Facebook:

Page Post Targeting Enhanced

Today, we will start rolling out an enhanced version of page post targeting to a small percentage of page admins.

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