Popular Twitter Accounts Engage Less, Share More Links, Says Study [INFOGRAPHIC]
A recent study from Hubspot has determined that while highly-followed Twitter accounts share a lot of links, they converse less frequently than people who follow less than a thousand people.
Twitter accounts with a million or more followers tweet links three times more frequently than users with 1,000 followers or less, but only about 7% of their tweets are replies, compared with 17% for those with the smaller network.
To be honest, we probably didn’t need a study to work this out.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in