Engagement Lessons For YouTube

Success on YouTube is all about building and engaging with the audience.

YouTube

YouTube has always been set up for interaction. Subscriptions and comments create an immediate connection between fans and creators, and by cultivating those connections, creators are able to maintain and grow their audiences. YouTube has the kind of interaction other sites only dream of. But it’s not all in the technology and the platform, it’s in the approach too.

YouTube expert Brendan Gahan singles out operant conditioning as one of the main drivers behind YouTube engagement.

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