Just several days after a video interview with PRWeek and DM News in which he stated, “We’re in the throes of a lot of new business development,” Enfatico CEO Torrence Boone announced the agency will decrease their workforce “by approximately 8 percent.”
From the agency’s blog:
Persistent cost pressures require that we reorganize our operations to better align our business with what is happening in the global economy. These changes also put us in closer alignment with Dell’s new global structure and reduced marketing spend. We acknowledged these moves in an internal memo (see below to download) that we distributed today.
AgencySpy is reporting that the cuts equal about 64 people out of Enfactico’s 800 strong global workforce. PRWeek‘s Aarti Shah says the agency currently employs “30 full-time staff on its PR team, which makes up less than 4%” of total staff. No word if PR was among the cuts.