Enfatico CEO: "We Have Transitioned the Work of 850+ Agencies Around the World"
PRWeek and DM News recently sat down for an interview with Torrence Boone, CEO of Enfatico, the agency created by WPP Group to service the $150m global Dell account.
Boone’s thoughts on differentiation:
“One of the core points of differentiation for the agency is the global focus.”
On analytics:
“We have a number of next generation analytics projects that are going on.”
On the continued questions about whether the agency will land another client besides Dell:
“We’re in the throes of a lot of new business development as well.”
While
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