Endemol's Big Brother in a Virtual World
Endemol, the powerhouse of reality tv, will take Big Brother show into the virtual world of Second Life.
Fifteen international SecondLife.com inhabitants will “live” a minimum of 8 hours a day inside the Big Brother virtual glass house. The contestants will be eliminated one at a time, until the last one standing receives a SecondLife.com piece of real estate – their own island, which in US dollars would be worth approx $1700.
Producers must be thrilled–reality contestants without free will.
FBLA sees major complications ahead.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in