Endemol’s Big Brother in a Virtual World

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Endemol, the powerhouse of reality tv, will take Big Brother show into the virtual world of Second Life.

Fifteen international SecondLife.com inhabitants will “live” a minimum of 8 hours a day inside the Big Brother virtual glass house. The contestants will be eliminated one at a time, until the last one standing receives a SecondLife.com piece of real estate – their own island, which in US dollars would be worth approx $1700.

Producers must be thrilled–reality contestants without free will.

FBLA sees major complications ahead. Can avatars sign releases or do their guardians have to sign? How do the real people at home in Second Life feel about their avatars getting SAG cards?