Did you know that a recent study showed that just 15 percent of social media users trust posts by companies or brands on social networking sites?
Indeed, they’re far more likely to trust posts shared by a “regular employee” than they are a CEO. Indeed, social reach increases exponentially through staff sharing – 60 employees can increase your company’s reach by an eye-opening 1,000 percent.
As such, brands should utilise staff to maximise awareness, engagement and conversions during key campaigns – just getting one extra person to share your message can generate more click-through activity than if your brand was to add an extra one hundred followers.
Check the visual below for more insights, which comes courtesy of GaggleAMP.