Emojis Lead to Higher Engagement on Instagram (Report)
Everyone is using emojis on Instagram
Emojis are just one visual element that has become an integral part of how we communicate on social media. Not only is there an ever-expanding standard emoji library, there are platform-specific emojis and branded emojis, as well. According to a study from social media analytics firm Quintly, more than one-half of all Instagram posts included emojis.
Of the 20,000 Instagram profiles examined by Quintly, 56 percent used emojis during 2016. Experts are using emojis to appear more friendly, businesses are using them to tell stories in their marketing campaigns and users are evolving their own language.
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