Embracing Process-Oriented Social Media Strategy Development

Developing social media strategy for a corporation or large business is challenging.

There are a lot of moving parts; every day you meet a new stakeholders or managers whose input is important; and you find that putting ideas into action can take some time.

It can be overwhelming when the reality of the situation hits you. There’s a lot to be done, and the rules of engagement are changing all the time.

Resist the urge to put the cart before the horse by reactively launching Facebook pages, Twitter feeds and YouTube channels.

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