REPORT: 15%-17% Of TV Viewers Engage With Social Networks In Real-Time
With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.
With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.
eMarketer said in describing its findings:
The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at.
eMarketer expects that (15 percent to 17 percent) figure to rise if social media companies are successful in their attempts to cozy up more closely with television.
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