REPORT: Spending on Mobile App Install Ads to Reach $3B in 2015
U.S. mobile ad spending will reach $28.72 billion in 2015, and $3 billion of that total will come from mobile application install ads, according to new research from eMarketer.
U.S. mobile ad spending will reach $28.72 billion in 2015, and $3 billion of that total will come from mobile application install ads, according to new research from eMarketer.
The $3 billion total for mobile app install ads is up 80 percent from $1.67 billion in 2014, and eMarketer pegged mobile app install ads at 10.4 percent of all 2015 U.S. mobile advertising, up from 8.7 percent last year.
eMarketer also pointed out that most mobile app install ads appear in display formats, where they accounted for 17.3
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