Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising
Add eMarketer to the growing list of companies that don’t believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads.
Add eMarketer to the growing list of companies that don’t believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads.
eMarketer pointed to Facebook’s announcement in May that advertisers will be able to purchase premium ad inventory via its power editor or ads application-programming interface, as well as to the social network’s upcoming launch of Facebook Exchange, as moves that will entice deeper-pocketed advertisers to use its automated features.
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