Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer.
eMarketer pointed out that mobile ads on Facebook will represent 68 percent of the social network’s total U.S. ad revenues in 2014, up from 47 percent in the prior year, adding that for Google, that figure will be 36.8 percent in 2014, but it will rise to 65.8
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