Will Messenger Lose Out to Snapchat, Instagram Through 2021?

eMarketer found that teens and young adults are engaging less with Messenger and more with Snapchat and Instagram

eMarketer lowered its growth projections for Facebook Messenger through 2021 in favor of sister application Instagram and rival Snapchat.

The research firm found that Messenger dominated the chat app market in the U.S., with 125.4 million users, up 7.5 percent compared with 2016.

However, eMarketer also found that teens and young adults (age 18 through 24) are engaging less with Messenger and more with Snapchat and Instagram, so it lowered its projections for Messenger user growth by 9.4 million users from its first-quarter numbers.

Fellow Facebook-owned messaging app WhatsApp will have 20.5

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