Report: Facebook Drives Huge Upward Revision In 2012 U.S. Mobile Ad Spending Forecast
Research firm eMarketer boosted its September forecast of 80 percent growth in mobile advertising spending in the U.S. for full-year 2012 all the way up to 180 percent, largely due to initiatives by Facebook, including its incorporation of ads into the mobile news feed.
Research firm eMarketer boosted its September forecast of 80 percent growth in mobile advertising spending in the U.S. for full-year 2012 all the way up to 180 percent, largely due to initiatives by Facebook, including its incorporation of ads into the mobile news feed.
eMarketer said it expects U.S. mobile ad spending to reach $7.19 billion next year and nearly $21 billion by 2016, saying of efforts by the social network and its counterpart, Twitter:
U.S. mobile ad spending is growing more quickly than previously expected, due in large part to the success of so-called “native” ad formats like Facebook’s mobile news feed ads and Twitter’s promoted products.
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