Email Use Down Due to Social Networks

As social-networking use rises, e-mail use falls, according to a recent study by the Online Publishers Association, which found that time spent on social-networking sites was up 88% versus five years ago, while time spent on communications sites—defined as sites with email or instant messaging as their core capabilities—fell 41%, ReadWriteWeb reported.

OPA president Pam Horan told ReadWriteWeb the major reason for the statistical upheaval is that users can use email and IM via social networks, and do so more efficiently. Other factors include the use of online photo albums rather than actually emailing the pictures.

And yet another factor in the reduced email usage, ReadWriteWeb points out: text messaging.