Email Outperforms Social Networks as a Marketing Channel

Despite the hype that surrounds social marketing, email remains the most successful free means to bring in new customers.

Despite the hype that surrounds social marketing, email remains the most successful free way to bring in new customers.

Customer acquisition by email has increased four-fold in the last four years, and last quarter accounted 6.84 percent of new customers, according to an analysis conducted by Custora, a digital marketing firm for retailers. Facebook and Twitter both drew in less than one percent of new customers in the same period.

Other than paid cost-per-click advertising, only organic search results reeled in more new customers.

Customers acquired by email were also likely to spend more than those acquired through social networks, the analysis found.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in