Elton John Used VR in a Surprising Way to Announce His Retirement From Touring

The artist's virtual yellow brick road

Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he’s taking a final bow, retiring from touring.

A cryptic invite for a “special event” hosted by the artist included clues like “I’ve finally decided where my future lies” and “a special announcement delivered in a revolutionary way.” The event, which brought more than 100 journalists to Gotham Hall in New York City and was livestreamed through a partnership with Google, used virtual reality to bring an audience on a trip through a few of John’s seminal moments.

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