Ellies Winners: An Active Bunch

A glance at the list of last night’s Ellies winners might lead one to assume that magazine folk are an athletic, adventurous bunch.

First Backpacker beat out New York magazine, followed by RunnersWorld.com trumping online heavyweights like Slate. com and NewYorker.com — editor-in-chief David Willey credited the site’s popularity to fact it’s a one stop shop for all things running. Of course the night’s big winner was that veteran purveyor of all things adventurous and foreign, National Geographic.

We’re

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in