Elle is relaunching Elle Accessories, which originally debuted in 2005, but went on a hiatus in 2008. The new version will come packaged with the October issue and be available on newsstands September 18 for $4.95.
The updated title will include content from elle.com and its various social media platforms. To coincide with the launch, Elle’s website will include a “shopable accessories database.”
“Accessories are fundamental to how Elle covers fashion,” said Robbie Myers, editor-in-chief of Elle. “Elle Accessories will bring our accessory-obsessed audience the latest trends, shopping, and news through the varied lenses of our editors.”
Sounds great, but why, exactly, is Elle relaunching the magazine? According to its research, Americans spent about $36 billion on accessories last year. That’s a hell of a lot of scrunchies.