Elle to Launch Customizable iPad App

Hachette Filipacchi Media’s Elle won’t be the first of the big fashion monthlies to come out with its own app for the iPad when it launches with its October issue in mid-September (Condé Nast’s Glamour beat it by a month, having launched with its September issue). But given the slim fashion/beauty pickings in the App Store, it stands a good chance of getting a warm welcome from the fashion set.
 
Like other magazine apps, Elle’s contains the full contents of the magazine as well as extras like behind the scenes interviews, e-commerce links, photos and video from photo shoots and a video version of Robbie Myers’ editor’s letter.