Elle Decor Raises Rate Base, Expands Ad Staff

Who said the shelter category is dead? After finishing the year as the leader in ad sales for the category, Elle Decor said today that it was raising its rate base by 10 percent — from 500,000 to 550,000 — starting with its March 2010 issue. The magazine said it will deliver an average circulation of 588,000 through the first half of next year.

The Hachette Filipacchi pub also expanded its ad sales team, promoting Matthew Talomie to the position of advertising director and appointing Linda Tullio, formerly of the recently

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