'Elevator Murder Experiment' Video Will Make You Question Everything
What would you do if you walked in on a murder in progress? Would you try to stop it? Would you call 911? Or would you just quietly slink away? The latest campaign from viral marketing agency Thinkmodo puts these questions to the test.
What would you do if you walked in on a murder in progress? Would you try to stop it? Would you call 911? Or would you just quietly slink away? The latest campaign from viral marketing agency Thinkmodo puts these questions to the test.
The video, a promotional campaign for the movie Dead Man Down, which hits theaters later this week, stages a murder in progress inside a New York City elevator. Hidden cameras record people’s reactions, which run the gambit from screaming, to quietly getting out of there, hitting the alleged murderer with a bouquet of flowers, pulling the victim out of danger, and calling 911.
Thinkmodo’s Michael Krivicka told me, “The reactions were definitely very surprising.
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