Electronic Arts Launches Scrabble, Starts Buying Installs

Last week there was a lot of buzz about the new version of Scrabble launching on Facebook. This week the application went live and it looks like Electronic Arts and Hasbro are putting significant resources into driving traffic to the application. Yesterday I checkout the application and it had 70 active users and around 250 total installs. Today, the application has 1,838 active daily users. My guess is that we’ll see this number increase over the coming days.