Electrolux Design Lab Gets Urban Twist
The Electrolux Design Lab competition is back for its eleventh go-round, and this year the theme–urbanization–invites a broader array of entries than ever before. Design students (undergraduate or graduate) from around the world have until March 15 to submit creative ideas for an innovative product, accessory, consumable, or service that “would be seen as a breakthrough within the sector of social cooking, natural air, or effortless cleaning.”
Flummoxed by the concept of social cooking, and fearful that it may involve having to share dessert, we consulted Electrolux and learned that for this category, the judges are looking for ideas that address city dwellers’ “shortage of entertaining space and preparation time, whilst allowing us to live a healthier lifestyle.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in