A Marketer’s Guide to Selling on LinkedIn With Few or No Ads

Opinion: With the right approach and strategy, you can build a funnel that consistently generates leads without spending money on ads

LinkedIn is the popular internet space for professionals. One of every three professionals on the planet is on its network.

But besides being home to millions of professionals around the world, LinkedIn is also an effective marketing tool. In fact, 80 percent of business-to-business leads come from LinkedIn, and 79 percent of B2B marketers view it as an effective source for generating leads.

However, not everyone knows how to use LinkedIn to generate leads.

As a marketer, finding your way around LinkedIn can be tricky, if not difficult.

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