Eight Telltale Signs That Your Press Release Is Bullshit
We’ve already told you about Press Release Grader, a free service that “evaluates your press release and provides a marketing effectiveness score.” In related news, Scott Bardell of Idea Grove, a Dallas public relations agency, points out in today’s Marketing Prof’s Daily Fix, “Eight Telltale Signs That Your Press Release Is Bullshit.”
Like the say in journalism school: don’t bury the lead! Scott surely didn’t with that headline.
Among his points, there is one we especially agree with, “…ultimately it’s not about the format, it’s about the content.”
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