E&E Finds a Balance: Tiny Audience, Huge Paywall

Great piece from the Nieman Journalism Lab by Caroline O’Donovan about private news service Environment and  Energy Publishing. E&E has a robust team of 75 reporters in 10 cities around the country, including Washington, LA, New York, Minneapolis and Houston, writing 70 stories a day. They also have a very small audience of environmental policy makers, academics, and industry types. So they pay for those reporters by charging very high subscription fees – between $2,000 and $150,000 a year -to that audience.