Editorial Calendars: PR Foundation or Relic?
This is a guest post by Curtis Sparrer, principal at Bospar.
This is a guest post by Curtis Sparrer, principal at Bospar.
One PR tool has roots as old as a Renaissance-era Venetian landmark.
And by the end of the year, at least one of them will have a facelift.
The restoration of Venice’s Rialto Bridge is now set to be completed by December.
When the Rialto Bridge was built in 1591, Venice was also developing a prototype of the modern newspaper. The editorial calendar would follow.
At first an “ed cal” was simply a map of the content for publication.
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