Editor Sneaks 'F-You' Into Paper By Disguising It As Syndicated Column
Lee Morris was sick of how his out-of-state bosses were handling his paper.
Morris, until very recently the managing editor of the Valley City (N.D.) Times-Record, decided to tell them—and readers—exactly that.
But because he was sure a direct challenge would be spotted and removed before it made it into print, he sneaked his concerns and contempt into the paper with syndicated columnist Gene Lyons’ byline and the headline “An American pastime and politics.”
According to Romenesko….the stunt worked.
Morris
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