Above the Treeline, the company behind Edelweiss digital publisher catalogs, and Firebrand Technologies, which oversees the NetGalley project, announced a partnership today though which Edelweiss clients will be able to use NetGalley to send electronic galleys to media outlets, reviewers, and some retailers.
In case you haven’t been following Netgalley, it’s an ambitious project to create an online system to provide electronic galleys. the system was initially developed by Rosetta Solutions and then fell into the hands of Firebrand about a year ago. Firebrand has since revamped the software and conducted extensive tests with publishers, and is now building its stable of clients, which range from biggies like Houghton Mifflin Harcourt to techies like O’Reilly to indies like Unbridled Books.
NetGalley clients already signed on with Edelweiss will have access to the integrated services for no extra charge. Edelweiss customers not already involved with NetGalley will be able to add NetGalley services on a per-title basis.
This is actually pretty big news for just a deal announcement. So far, eGalleys have had minimal traction, as publishers have been skeptical about releasing their pre-pub books as files. eCatalogs, however, have been extremely popular because publishers are looking to cut costs. eGalleys are a good idea; perhaps this partnership will encourage some publishers already on board with eCatalogs to give eGalleys a try, especially since they only have to do it one title at a time.