Edelman, Weber Crash AdAge's Top Ten Agencies List
Edelman, the largest independent PR agency in the U.S., and Weber Shandwick, the global shop under the Interpublic umbrella, crashed the advertising party and landed on Advertising Age‘s “Book of Ten: Agencies of the Decade” in 7th and 8th place respectively.
The description credits Edelman’s very visible CEO Richard Edelman, their $500 million in billings, and their groundbreaking approach to the role PR agencies play in the marketing mix, especially in digital. The 2006 astroturfing effort for Wal-Mart is cited as the only hiccup.
Weber
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