Edelman Teams With Poptent for Video PR Push
PR top dogs Edelman just announced a new partnership with the crowdsourcing video producers Poptent.
The relationship is fairly straightforward: Edelman will use Poptent’s considerable talent pool to complement the video savvy of its sister company MATTER, Inc. and more aggressively promote its own clients. The two brands aren’t strangers — they recently worked together on ToGetHerThere, a PSA campaign celebrating the 100th anniversary of the Girl Scouts of America. So why did they choose this moment to join forces?
According to Edelman’s executive creative director Caroline Dettman, the move makes sense because demand for original video content has never been greater:
“Visual content is at the epicenter of how we tell stories today.
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