Edelman Releases Health Engagement Barometer; Says 'Health' Joins 'Green' as Business Strategy

Seventy-three percent of people believe the “health of the public” is as important as protecting the environment, according to the second annual Edelman Health Engagement Barometer, released today.

In addition, 72 percent trust a company that is more effectively engaged in health and 65 percent either recommend or buy products from these companies.

The annual study included more than 15,000 people in 11 countries (Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, the United Kingdom and the United States) and explored, “how public expectations of business involvement in health and health issues, regardless of industry, drive purchasing, loyalty decisions and trust.”

“We now have real answers to questions that we know people are asking us to look into this year,” said Nancy Turett [pictured], Global President for Health, Edelman, in an interview with PRNewser.

Asked

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in