Edelman, Ketchum Win CLIO Gold

[To illustrate the plight of the honey bee, Haagen-Dazs killed off a few on the dance floor, via HelptheHoneyBees YouTube channel]

Day one of Nielsen’s CLIO festival in Vegas is in the books, and the first ever awards for PR were given to nine campaigns in crisis, corporate and consumer categories.

Ketchum displayed Eastern Bloc dominance by winning a Gold, two Silvers, and a Bronze. The Olympic theme holds true here as one of Ketchum’s silvers was for “Beyond Beijing: How Lenovo Built Its Brand at the Olympics” and Golin-Harris’ bronze for “McDonald’s Global 2008 Beijing Olympic Games Sponsorship ‘Bringing People Together Like Never Before’.”

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