Edelman Hires Former McCain, Schwarzenegger Aide to Run U.S. Public Affairs

Watch CBS News Videos Online

Steve Schmidt has joined Edelman as Vice Chairman, Public Affairs, the agency said today. Schmidt was most recently a partner at Mercury Public Affairs, leading the firm’s operations in California.

He was also a key source for the best-selling book Game Change, which revealed behind the scenes information in regards to the 2008 U.S. presidential election. The above video is from Schmidt’s January 10th, 2010 appearance on CBS’ “60 Minutes,” where he spoke about the McCain presidential campaign, and their decision to add Sarah Palin to the ticket.

Schmidt served as senior advisor to John McCain’s 2008 presidential campaign; campaign manager for the 2006 re-election of California Governor Arnold Schwarzenegger; and was deputy assistant to the President and Counsellor to the Vice President in the White House, where he played leading roles on the confirmation teams for the nominations of both Chief Justice John Roberts and Justice Samuel Alito to the Supreme Court. In addition, he was a member of the senior strategic planning group that directed Former President Bush’s 2004 re-election campaign.

Edelman says their U.S. Public Affairs practice has revenues of $60 million with a team of 170 serving clients including API, Business Roundtable, Monsanto, Oregon Bridge Delivery Partners, and Pfizer.