Edelman Nabs PSB’s Berland to Head New Analytics Biz
Edelman announced today that it has hired Michael J. Berland of WPP’s Penn, Schoen & Berland Associates to act as CEO of a newly-formed research and analytics business known as Edelman Berland.
The new company will be integrated with StrategyOne, Edelman’s existing market research firm, but the StrategyOne brand will live on with current CEO Steve Lombardo working under a yet-to-be-announced title.
In announcing the hire, company CEO Richard Edelman said, “I have known and admired Mike Berland’s work for close to a decade.
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