Edelman Adds “Political Heavyweights”

Advertising Age reporter and PRWeek alum Michael Bush broke the news earlier today that Edelman will be adding some significant new executives to the agency’s Washington-based public-affairs sector.

“Bob Shrum, manager of Sen. John Kerry’s 2004 presidential bid, and Doug Schoen, a founding member of the now WPP-owned Penn, Schoen, and Berland polling firm,” will join the agency effective January 1, according to Bush.

Surely, many agencies are gearing up for a big year in reaction to the new administration and current financial conditions. “The nation’s capital is sure to be a hotbed of activity and a major revenue producer for the public affairs and lobbying practices of many PR agencies in 2009,” he wrote.