News From The Facebook Ecosystem: 8thBridge, Conversocial, Betapond

Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.

Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.

Graphite 3 was released in beta Thursday for current 8thBridge customers, and its three pillars are Snapshots, Crowds, and Campaigns.

Snapshots enables brands to view “rich portraits” of their customers, including elements such as their Facebook profile photos, interest, product tastes, and metrics about their interactions with those brands.

Crowds groups together customers or potential customers based on the objectives identified by brands — new customer acquisition, growing customer spending, retaining existing customers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in